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Procter & Gamble’s #Widen TheScreen Initiative

Challenges misperceptions of the Black community promulgated by media.

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By: TOM BRANNA

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Procter & Gamble tackles inequality in media in its newest social awareness campaign, #WidenTheScreen. In the video series, P&G notes that words alone won’t create change. Sustained action and investment are necessary to address the systemic bias and inequality in advertising and media. “Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black ex...

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